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THE SANTA SABIA MEDIA EXPANSION MODEL

“Smart comunication that invest in talented people, avoiding high publicity costs.”

Creation of sustentable brands and a way to comunicate them is the reason of Santa Sabia Media, we believe that autentic brands do not need to launch masive publicity or sales force in order to open markets and achive some share. We are swiming in a blue ocean where our main market is searching for experiences, that is why we provide a new way of comunication.

Each brand represent a record of the Fishaerman of Dreams life, now “Uncle Fisherman”.

A BRIEFF OF OUR BRANDS

Pescador de Sueños / Fisherman of Dreams

Collection of unrepeatable mescals made from independent producers in small productions where it seeks to share experiences with mysticism, stories and tradition of authentic people who live in the most recondite places rooted in their values, which adapt to their surroundings in a sustainable way.

Region                                                                      

Milling                                                                        

Distillation                                                                 

Any state of appellation of origin of mescal.

Tahona drag 

by mule

Amount of distillation operations: 

2 and 3 Alcohol Vol. Above 48 º 

Gay Lussac

Process                                                                      

Copper Still

It varies depending on the local culture of the communities, conserving a tradition of at least 3 generations.

Manual wooden

hammer

Clay Pots

Target market and distribution                     

Fermentation                                                             

Men and women with average between 35 and 60 years old in search of experiences. Purchasing power and high cultural heritage. / direct to retail, specialized stores, dutty free, mescal clubs and haute cuisine restaurants.

Wooden Tubs

Palm Trunks

Animal Skin

Agaves                                                                      

Wild that has been reproduced in their own habitat.
In order to preserve flavors and properties that the agaves have developed throughout their life, once distilled each batch is matured in glass at least a year inside rooms with temperature and controlled light, later they will find a new home in ceramic bottles worked by master craftsmen and intervened by local artists.

Aprendiz / The Apprentice

2003 in San Juan del Río Oaxaca the Fisherman of Dreams found an Espadín agave that grows in favorable conditions regarding the climate and ecosystem. Followed his encounter with Isaias and his family that has been producing mescal from more than 3 generations and respect the historical taste, the land and the culture. Then Aprendiz was created as an amicable mescal for those who wish to initiate in the jurney of artisanal agave distilates. Conceived to be enjoyed straight or in mixology, Aprendiz espadin has its base at 40º GL and reflects a high smoky flavor followed by sweet notes allowing to enter the next sip due to its low alcohol content.

The next step on the apprentice is a line of ensembles of wild Tepextate and Tobala playing with the cheerful angustofolia agave base at 45º GL to respect the flavor and spirit of that wild variety.

Region                                                                             

san juan del rio_Mesa de trabajo 1

San Juan del Rio, Oaxaca at 1,276 mt above sea level. 

Climate & Ecosystem                                                

Semi-dry, seaconally dry forest

Target Market and distribution                            

Man and Women with average between 20 and 45 years old, purchasing power level and cultural heritage medium to high. / ontrade and offtrade. 

espadin

Agaves                                                                              

Cultivated Espadín

 

Wild Tobalá

Wild Tepextate

Milling                                                                            

Tahona drag by mule

Distillation                                                                     

Wooden

sabino tubs.

Distillation                                                                      

Amount of distillation operations:  2 Alcohol vol.

40° and 45° Gay lussac.

Copper still

Tio Pesca / Uncle Fisherman

Region                                                                             

Gulera municipality of Villa Sola 
Vega at 1,500 mt above sea level

Climate & Ecosystem                                                

Volcanic subsoil

Target Market and distribution                            

Man and Women with average between 30 and 60 years old that still search for knowledge, mostly millennial, purchasing powr level and cultural heritage high. / especialized stores, mescal clubs, retail and liquor stores, tasting pabillions, experimental restaurants and craft bars. 

Sola de Vega Oaxaca year 2004 in the search for clay pots distilled mescals the Fisherman of Dreams finds a “palenque” whose simplicity becomes magic, followed by the environment of its nature, where some agave species grow without stress due the climatic conditions, that was the moment when Tio Fernando offers a Coyote mescal and became one of the preferred of Pescador. 

After a long journey positioning Santa Sabia mescals brands in Europe and some other parts of the world, The Fisherman of Dreams decide to invest in this ancestral tresure palenque. Tio Pesca creation defines the current moment of Santa Sabia linked in to the past, expressed in an endemic mescal of Sola with its 4 varieties Coyote, Mexicano, Tobalá and Arroqueño. 

Agaves                                                          

Wild Coyote.

 

Wild Arroqueño

Wild Mexicano

Wild Tobalá

Milling                                                                            

Manual

Wooden

Hammer

Distillation                                                                     

Wooden

sabino tubs.

Distillation                                                                    

Amount of distillation operations: Multiple

Alcohol Vol 43° Gay Lussac

Clay pots.

* Palenque (name that receives the distilleries where mescal is made in Oaxaca).

Tequila Vecindad / The Neighborhood Tequila

Region                                                                     

Tequila´s Valley at 1,200mt
above sea level.

Climate & Ecosystem                                        

Volcanic subsoil

Agaves                                                                    

Tequilana Weber cultivated
Age: 7 years

France autumn 2016, a good friend of the fisherman was interested to introduce a 100% agave tequila to the bars of Paris to be sold as tequila of the house.  
After a struggle with the principles of agave, preservation of cultural heritage in productions, mescal vs the tequila industry, he decide to get involved in technology and break the paradigm. At the biginning of 2017 Santa Sabia launches Tequila Vecindad in the Parisian market with M3 Liquors support. 

After a long journey The Fisherman of Dreams realizes that his brands of distillates where growing slowly due to the limited and handcrafted productions, in addition to this volcano what gives a strong richness of minerals to these land. 
Tequila Vecindad is 43 Alc. Vol. And it’s production starts milling the piñas by a diffuser, that allows to cook the juice and then fermented in certified food grade stainless steel and distillated in columns resulting a modern Tequila on high crystalline purity with herbal and citrus notes. 

Process                                                                        

Industrial High Tech.

 

Milling                                                                        

Industrial crusher and diffuser.

Fermentation                                                                 

Stainless steel


Distillation                                                                     

Amount of distillation operations: Multiple

Alcohol Vol 43° Gay Lussac

Columns